Search engine optimization

Search engine optimization (SEO) has both advantages and disadvantages. Although it is considered one of the most important tools for ranking high with Google, SEO has its drawbacks. Here are the pros and cons of SEO, brought to you by the SEO experts at Saba SEO, an industry-leading San Diego SEO company businesses rely on for high-quality service and exceptional marketing expertise.

Benefit

free

SEO is absolutely free, and it depends on how much time you spend researching keywords and using them in your high-quality content.

Local transportation

Using local SEO tools like Google My Business can help you improve your local traffic.

Mobile friendly

Good SEO means your site is responsive, your site speed is good, and there is no latency for mobile users.

Expert position

Following good SEO practices means your site is an authority. You only have one article per keyword, and you only have backlinks from high-quality sites.

Customer-friendly

Potential customers find your site because of your SEO. They come to your site and see that you are professional. There are no grammatical errors in your content. You're using the latest technology on a secure site, and all they need to do is find the buy button.

damage

Targeted by competitors

Effective SEO means you rank higher. Highly ranked sites are targeted by competitors who want a piece of the SEO pie, which means you're always on your toes.

changes

SEO can change. Just say the word "panda" and watch the business owners go wild. One small change in SEO, and you can be at the top of the search results one day and your site can be drastically reduced the next.

fines

You always need to be on top of your game, which may require some financial investment. An example is websites that have not been upgraded to responsive design will be penalized.

Slow results

SEO is not a quick process. You can update your site and use best practices and not see results for months.

no promises

You can update all your content and website features and still not find that your site has improved. Search engine optimization does not promise results.

When you're looking for ways to increase your site's ranking, make sure to work with professionals who specialize in SEO. In San Diego, SEO companies know they can count on the experience and know-how of the SEO professionals at Saba SEO to help them increase ranks, build their customer base, and increase revenue.